Awards Will Focus on Three Core Pillars of Integrated Marketing:
The Donor, The Organization and The Practice

ATLANTA – May 3, 2012 – The Integrated Marketing Advisory Board (IMAB) today announced that nominations are open for the first-ever annual Integrated Marketing Awards. Awards will be presented during the 7^th Annual Bridge to Integrated Marketing & Fundraising Conference, August 7 – 9, 2012 in Washington, D.C. to three nonprofit organizations showing exemplary leadership in the area of integrated marketing.

The Integrated Marketing Awards recognize the results of integrated, multi-channel marketing campaigns or programs in each of the three core pillars of integrated marketing as defined by the IMAB:

• The Donor:  How did an organization’s integrated marketing campaign or program have an impact on donor satisfaction and the donor experience?
• The Organization:  How did an effort across an entire organization demonstrate alignment of strategy, structure, culture and skills to showcase integrated marketing efforts?
• The Practice:  A real-world case study that highlights best practices in the field of integrated marketing.

To nominate an organization, please go to: http://www.imabgroup.net/2012-imab-awards-nomination.html. The deadline to submit nominations is Saturday, June 30, 2012. The IMAB will review each nomination, select winners, and present the awards.

 About The Integrated Marketing Advisory Board

The Integrated Marketing Advisory Board is a collection of 12 industry-leading organizations with deep expertise in integrated marketing both in the nonprofit sector and the for-profit sector. The vision of the Integrated Marketing Advisory Board is to promote a discussion of the various successes and failures related to integrated marketing: understandings, trends, benefits and adoptions of integrated marketing activities within the nonprofit community. The 12 founding members are: Amergent, Avalon Consulting Group, Barton Cotton, CDR Fundraising Group, Convio, Donordigital, Grizzard Communications Group, Inc., hjc, Merkle, Russ Reid, SCA Direct and Thompson Habib Denison. To learn more, visit: www.IMABgroup.net.

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 Media Contacts:

Michael Johnston, President

hjc, 416-588-7780 ext. 210

mjohnston@hjcnewmedia.com

Chris McKinley, Vice President of Strategy

Grizzard Communications Group, 404-935-7735

chris.mckinley@grizzard.com

Katy Dubina

Online Marketing Account Manager

CDR Fundraising Group, 301-858-1500 ext. 2202

kdubina@cdrfg.com

Grizzard and Shaun King partner to launch HopeMob

ATLANTA – Jan. 31, 2012 – Grizzard Communications Group, Inc. announced today that it has partnered with Shaun King as a founding corporate partner to launch HopeMob: What Happens When Generous Strangers UNITE!, a new charity platform that lets users vote for the most compelling story on its highly interactive website.

With HopeMob, the “mob” swarms the cause with hope by funding the project.  Unlike other platforms that support hundreds of small issues, HopeMob will tell one story at a time and focus all of its collective energy on the one cause.  It will bring to light stories and issues not told elsewhere.  Using “story points,” users can boost a story up through the queue until it becomes the one and only featured story.

“Many donors are interested in direct impact where they can connect with beneficiaries,” said Chip Grizzard, CEO of Grizzard Communications Group.  “We think HopeMob meets the motivations of a younger donor and we are proud to offer our support and partnership to this new giving platform.”

HopeMob, scheduled for launch in late March, already has over 1,000 volunteers from 35 states and six continents committed to making the platform one of the most diverse and socially networked teams ever assembled to do good in the world.

“We tell great stories, have an interactive website and leverage all digital channels in our work,” said Shaun King, HopeMob founder and social entrepreneur. “We are excited to partner with Grizzard, one of the largest fundraising agencies in the world, to help us increase brand awareness, grow our community and integrate our message across our online, social media and mobile platforms.”

HopeMob is accepting pledges for its initial goal of raising $125,000 by Feb. 17.  Donations can be made at the website,

About Shaun King
Shaun King is one of the most respected social entrepreneurs and humanitarians in the world.   His social media and web projects have raised over $5,000,000 for charities benefiting children and families in post-earthquake Haiti, girls being educated all over the world, families of veterans, inner city elementary school students, and natural disaster victims everywhere.  He recently won the Mashable Award for the Most Creative Social Good Campaign in the world.

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Second prestigious ECHO award for Grizzard and The Salvation Army in five years.

ATLANTA – At its 2011 Conference and Exhibition in Boston on October 4, the Direct Marketing Association (DMA) announced its ECHO Award winners.  Included in the winners is Grizzard client The Salvation Army Canada, which was awarded the Bronze Award for its 2010 Holiday Giving Campaign.

The DMA International Awards competition honors the world’s best direct marketing campaigns.  Winners of this coveted award have been selected based on creative, marketing strategy and overall results.  Grizzard and The Salvation Army in the U.S. previously earned an ECHO for the Please Don’t Forget campaign in 2007.

“I am very proud of the Canada Salvation Army team, as well as Grizzard’s Creative, Media and Account teams for winning this award,” said Grizzard EVP Perry Moore, who heads The Salvation Army Account Team for the agency.  “Congratulations to everyone involved with this incredible honor.”

According to Grizzard Creative Director James Read, the campaign successfully overcame several challenges faced by TSA Canada.  Operating in Canada since 1882, The Salvation Army is widely respected and recognized, consistently receiving generous public support. However, Canada has grown increasingly diverse ethnically and culturally, and many newer Canadians are not as familiar with The Salvation Army.  It had also become increasingly difficult to maintain revenue from a direct mail-only program in a difficult economic environment.

The agency developed an integrated marketing strategy to overlay its direct mail program, using multiple media channels sharing a consistent fundraising message. Media included transit/bus shelter ads, movie screen ads, radio traffic sponsorships, newspaper space ads, freestanding inserts (FSIs) in newspapers and online ads at newspaper websites to achieve a broad reach and desired 7X frequency.

The imagery in the ads reflected the ethnic diversity in each of the four metropolitan cities where the campaign ran.  The creative used a triad of words followed by a call-to-action. The first two words were “Food” and “Warmth” – reflecting basic human needs – and the third was “Dignity,” linking the holiday campaign to the broader nationwide branding effort.  “Food, warmth, dignity” was followed by a call-to-action: “Put them within reach this Christmas.”

This integrated strategy strengthened fundraising results from the previous year, yielding a 16 percent increase in new donor revenue across the four metro areas. In Calgary and Vancouver – two areas that had not previously used an integrated approach – the results showed a 31 percent increase in revenue from new donors (all sources) paired with a 7.55 percent increase in the number of new donors (all sources). The average gift from new donors jumped from $111 to $135 – a 22 percent increase.

This campaign proved that adding an integrated marketing strategy to an existing direct mail program can dramatically boost results – especially where it matters most, the acquisition of new donors.

The Salvation Army is the largest non-governmental provider of social services in Canada, providing food, clothing, shelter, addiction counseling, youth programs, emergency disaster relief, and additional services for people in need.

Fundraising veteran has helped raise more than $1.5 billion for nonprofit clients

ATLANTA − Grizzard Communications Group announced that Perry Moore has been named executive vice president for the direct marketing fundraising agency.  Moore has been with Grizzard for 23 years, leading The Salvation Army Account Team, North America in the Atlanta corporate office.

Responsible for the coordination of integrated direct marketing plans for more than 650 clients in the United States, Caribbean and Canada, Moore has grown The Salvation Army account from a Grizzard team of three people to a team of 42.

“I am pleased to recognize Perry’s leadership role at Grizzard with her promotion to executive vice president,” Grizzard CEO Chip Grizzard said.  “Perry is highly respected as a trusted advisor with our clients.  She has the unique ability to develop strategies while understanding the details of operations, database and production. She is a great leader and motivator, and has been a huge part of our agency’s and our clients’ success.”

Moore developed and leads The Salvation Army Consortium – a “think tank” that brainstorms and tests innovative ideas and implements best practices.  She also leads the annual Salvation Army Client Conference.  She has expertise in strategic and creative planning and day-to-day operations including the direction and coordination of the strategic advisors, account services and production team.

Moore serves on the Grizzard Executive Committee and chairs the Client Focus Goal area of Grizzard’s Strategic Plan. She is a member of the Direct Marketing Association Non-Profit Council and the Association of Fundraising Professionals. She volunteers regularly for The Salvation Army, Susan G. Komen Breast Cancer Foundation and the American Brain Tumor Association.

For more information about careers at Grizzard Communications Group, visit grizzard.com/contact/join-our-team.

Clients to gain insightful strategic and brand direction with addition to team.

Atlanta, August 24, 2011 – Grizzard Communications Group announced today that the fundraising agency has hired Christopher McKinley as Vice President of Strategy.  McKinley has a proven track record with over 17 years in strategic planning, integrated marketing and development including digital, telemarketing, direct mail, social media, mobile and print.

McKinley will be responsible for leveraging donor insight to lead overall strategy, new program development and executing breakthrough marketing campaigns on behalf of clients.  McKinley was selected for his industry expertise in creating high impact, breakthrough solutions for an industry undergoing significant change.

“Christopher has a depth of experience as lead strategist and in strategy development, working on both the agency and client sides of the business,” said Chip Grizzard, CEO of Grizzard Communications Group.  “His extensive background in strategy, digital, analytics and multi-channel fundraising will be instrumental in driving higher ROI for our clients.  Chris has demonstrated a unique ability to bring fresh, innovative ideas, but also the competency to execute on his ideas. “

McKinley is an industry thought leader and has overseen global web strategies for several organizations.  Most recently, McKinley held the position of strategy director at Merkle; previously he worked with the International Fund for Animal Welfare, March of Dimes, Intellidyn and Epsilon. McKinley holds a Bachelor of Science in Marketing from Suffolk University.

For more information about careers at Grizzard Communications Group, visit grizzard.com/contact/join-our-team/.

About Grizzard

The 92-year-old Grizzard Communications Group works with more nonprofits than any other agency in the United States.

Through offices in Atlanta, Los Angeles and several other major U.S. cities, Grizzard Communications Group serves nonprofits across America and internationally.  Clients include: American Red Cross, University of Chicago, Office of Philanthropic Affiliation, National Parkinson Foundation, Rescue Missions, Food Banks, NCI-designated Cancers Centers, Operation Blessing International, State Sheriffs’ Associations, Prostate Cancer Foundation, The Salvation Army and various Animal Welfare and Humane Societies.  More information can be found at grizzard.com.

Grizzard Communications Group is part of Omnicom Group Inc. (NYSE: OMC) (omnicomgroup.com).  Omnicom Group Inc. is a leading global marketing and corporate communications company.  Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.