Story

We’ve been in business for over 90 years. Why do we still love every day of it? Because we know we’re making a difference in the world. It’s about helping non profit organizations change lives and helping donors connect with causes that ignite their action, passion and loyalty. We’re grateful for the role we play in helping our clients achieve their missions.

We are leaders in the field, and pioneers in the world of non profit fundraising and direct marketing.  Grizzard has raised billions of dollars for some of North America’s most beloved charities over the years.  We’re big enough to have the resources to get the job done, but small enough to care about building real relationships with our clients and their causes. We’re an industry-leading, forward-thinking, fourth-generation, family-run enterprise helping nonprofits across the country raise the funds they need to achieve their goals.

1919

It all started with an idea when Atlantan Neil LeGette founded LeGette’s Letter Service.

1920’s

LeGette changed the business model from being a local printer to offering cutting-edge creative.

1928

Entrepreneur Claude T. Grizzard purchased LeGette’s Letter Service.

1930’s

Claude T. Grizzard’s unique selling proposition was working with local drug stores in Atlanta.

1932

Claude changed the business name to Grizzard Advertising, Inc.

1940’s

Claude had changed the unique selling proposition such that Grizzard Advertising, Inc, worked best with furniture retailers (Haverty’s, Rhodes, etc).

1944

Grizzard entered the world of non profit marketing by creating our first campaign for The Salvation Army.

1950

We landed our first national account:  The Chevrolet Division of General Motors.

1968

We computerized donor records and prospect lists, eliminating the need for manual donor file cards.

1982

Grizzard purchased TABS Direct which became one of the largest direct mail production facilities in the country.

1985

We started Hemmings, Birkholm, Grizzard in LA to serve non profit organizations on the west coast.

1994

We started Caswell, Zachry, Grizzard which manages Planned Giving programs for some of the nation’s top charities.

1994

Grizzard invited all employees and our key clients to celebrate our 75th Anniversary.

2000

In a groundbreaking event, we organized a webcast of the Salvation Army’s 2000 Millennial Congress.

2001

Grizzard joined the Omnicom family of companies, tapping into a large network of partners and resources.

2003

We pioneered truly integrated marketing for non profits.

2006

Grizzard acquired AnalyticalOne to enhance our internal research and analytics capabilities.