Vice President, Strategy
chris.mckinley@grizzard.com

Chris McKinley is the Vice President of Strategy at Grizzard Communications Group. He has more than 17 years of experience in integrated marketing and development across a variety of media. He works with clients to strategize, plan and execute programs to optimize marketing and brand performance, improve results and increase revenue.

Prior to joining Grizzard, Chris earned a Bachelor of Science in Marketing degree from Suffolk University before serving as Strategy Director at Merkle, where he oversaw multiple accounts and strategic assignments, including animal welfare, health, human services and political foundations. He has also worked in a senior leadership role for industries such as the International Fund for Animal Welfare, March of Dimes, Intellidyn Corporation and Epsilon. He has a proven track record of helping clients achieve success through integrated marketing along with analytics and segmentation programs. He also has extensive experience with strategic management, bolstering existing direct marketing programs, as well as developing and introducing new programs that increase overall diversification, conversion and revenue margins.

Chris has presented at the DMA, actively participated in marketing and development programs using closed-circuit television, created and developed (ground up) new fundraising programs and has been an active author and contributor to integrated marketing solutions and strategic industry positioning plans.

Chris is a member of the Integrated Marketing Advisory Board; he volunteers for and participates in many local events benefiting animal welfare, cancer and research institutes, human equality and AIDS research and education foundations and causes.