Lori Connolly

Vice President, Research and Analytics

Lori Connolly is the Vice President of Research and Analytics at Grizzard Communications Group. She has over 16 years of experience in multichannel marketing analysis and optimization through quantitative techniques and research insights. She has worked with some of the most recognized names in both commercial and nonprofit marketing, across multiple industry verticals.

Lori received her Bachelor of Arts in Psychology with an emphasis in statistics from Metropolitan State College of Denver, where she graduated magna cum laude.

Prior to joining Grizzard, Lori provided analytical, statistical and strategic services for companies including Merkle, AT&T Broadband and DIRECTV. In her previous position as Director of Research & Analytics at Merkle, she was responsible for the measurement and strategy of online programs through multiple digital marketing channels including email, social networking, and mobile for such key clients as SAMSUNG, Disney, AARP and Dell.

Lori has managed the longest-running digital media usage and attitudes tracking study in the industry, identifying ways marketers can leverage trends into enhanced programs and performance. She has presented as a speaker for the DMA, e-Metrics and webinars, in addition to authoring numerous white papers and articles in publications including DMNews and MediaPost. She has received industry recognition throughout her career for analytics excellence, including awards from ad:tech, IAC, NCDM and CTAM.