Perry joined Grizzard in 1989, and heads The Salvation Army Account Team, North America in the Atlanta corporate office of Grizzard Communications Group. She is responsible for the coordination of integrated direct marketing plans for over 500 clients in the United States, Caribbean, and Canada.
She has expertise in strategic and creative planning for her clients, new business development, and day-to-day operations including the direction and coordination of the strategic advisors, account services and production team. She has extensive expertise in strategic planning with a systematic approach to achieving personalized plans for each client.
Perry's fundraising and marketing knowledge along with her strong leadership team have partnered with The Salvation Army and increased results every year.
She is a member of the Direct Marketing Association Non-Profit Council and the Association of Fundraising Professionals. She volunteers regularly for The Salvation Army, Susan G. Komen Breast Cancer Foundation, American Brain Tumor Association, and other national service organizations.
Perry Moore
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Kimberly George of The Salvation Army Chattanooga Area Command at the Direct Marketing Association Nonprofit Conference
Volunteer recruitment and social network development were topics addressed by Marketing and Development Director, Kimberly George (Chattanooga Area Command)... -
Five Key Drivers of Change for Nonprofits
Today’s fundraisers are living through an era of accelerated change. How we respond and adapt to new realities will determine the success of our...





