The Director of Strategy Integration will combine the core components of direct marketing, sales, new technologies, trends, creative brand development, client needs and data into cohesive visions and plans.  These individual components alone could offer insight and achieve results individually, but when used together they reinforce each other to achieve a greater impact and therefore integration is a primary function of the Director’s job.

Our Director of Strategy Integration will:

• Develop a core and integrated foundation for reason to develop common metrics and success factors that support donor centric marketing value proposition and integration.
• Activate and manage the Strategy team workflow supporting marketing and sales priorities including RFP response development, sales tool authoring and industry publishing needs online and offline.
• Meet VP’s objectives for the role to partner and improve workflow relationships with sales, creative, production, project management and client services. Partner with VP to develop new solutions to corporate and client needs.
• Provide strong business reason for Grizzard to gain regular access to data not previously deemed necessary as it is a requirement as a middle system solution provider — also supports business intelligence priorities.
• Establish a solid, repeatable service offering that will provide our clients the ability to become integrated marketers.
• Adopts continual monitoring and learning about the competitive landscape and is well versed in unique selling propositions of Grizzard as set by executive leadership.
• Develops and guides implementation of integrated marketing plans for clients.
• Direct the development of cohesive and clear planning at corporate and client levels.
• Increase (new) service offerings to our clients that contribute to net revenue growth to their bottom line.
• Collaboratively work with internal and external team members to fulfill corporate integration needs.
• Builds and nurtures internal relationships enabling cross functional education and awareness resulting in collaborative implementation of solutions.
• Manages strategy team from business requirements planning through launch and post implementation analysis/debrief.
• Reinforces a sense of accountability and responsibility for delivering highest quality and value to clients.
• Proactively identifies, gathers and culminates content, results and business cases that will support marketing, sales and new business needs – includes results (successes and failures), testing and client data.
• Proactively collect examples for industry publication and cultivate the growing need for our clients to be more integrated; supporting R&A and client priorities.
• Travel as necessary.

Our ideal candidate will have:

• Solid understanding on multi-channel Direct Marketing Strategies, processes and necessary cross functional roles within the cycle.
• NonProfit Fundraising experience is essential.
• Ability to lead team members in a fast-paced, multitasking environment.
• Excellent client services collaboration.
• Strong presentation development skills.
• Excellent people skills.
• Project Management skills
• Strong written and verbal communication skills.
• Experience developing and offering direct marketing solutions to meet client goals.
• Experience in overseeing the execution and measuring the success of direct marketing efforts.
• Strong analytical skills and ability to draw conclusions and determine strategies based on data.
• Understanding of analytics, querying capabilities and ability to develop and define new metrics.
• Proven ability to evaluate and improve effectiveness of direct marketing campaigns and constituent experiences.
• Proven ability to manage tracking, reporting and analysis of direct marketing campaigns and programs; provide management reports and insight as needed.

Come work for the BEST! Grizzard was named in the AJC’s  “Top WorkPlaces in Atlanta – 2011.”

http://ajc.topworkplaces.com/company_survey/grizzard-communicati_atlanta/atlanta_11

Email your resume with salary requirements today to talent@grizzard.com.