Within the next few years, online financial transactions will outnumber and overtake offline  – making an online presence key for successful nonprofits.  Digital media is becoming the central hub for how people gather information, make choices and spend money.  Grizzard can take your digital program from its starting point today, to become a vital catalyst in your fundraising.

 

Some of the digital strategies we use to overlay your mail program are:

Developing your website is the first step in creating an integrated digital program.  Your website is your marketing hub.  Regardless of how your supporters hear from you, over 70% of first-time donors visit your website before making the decision to donate making it a vital requirement within your integrated marketing strategy.

Microsites are specific sites that can inform constituents about a particular program, service or event you wish to feature and can be an independent site or sit within your hub site.

 

Website or Microsite Packages Includes

• StraightAhead digital/offline marketing audit
• Strategic plan – assessment of goals and development of planning and implementation
• Building initial architecture, wire frames and design
• New custom site; development, design and implementation
• High acquisition and conversion rates
• Develop content and site code
• Site hosting

 

Email forms the second critical leg of your digital marketing program, and it is currently the most effective channel for online fundraising.  Grizzard has proven strategies for growing email lists with targeted, interested, and engaged new and potential donors.

Email List Building Strategies

• Opt in email address captures
• Confirmed opt-in (COI) email address captures
• Email Appends

 

Once you have grown your email list, email marketing is essential to increasing the diversity of your overall fundraising program and is a preferred channel choice of many supporters. Along with your other marketing programs, email increases your exposure and is a valuable revenue driver.

After an email address is acquired, a Welcome Series is recommended before adding new email addresses to the regular email communications stream. Grizzard will develop an email program that compliments and integrates with your existing marketing programs to achieve maximum cross-channel effectiveness.

 

Other Email Marketing Offerings

• Strategic Email Marketing Integration Planning
• Email Marketing Audit
• Email Marketing Campaign Development; Content and Templates
• Email Marketing Campaign Management, Segmentation and Deployment
• Automated Campaign development; automatic welcome series, acknowledgments, etc.
• Multimedia direction, development and embedding within email and websites
• A/B Testing
• Email Marketing Analytics and Interpretation
• Email service/tool provider (ESP)

 

The question today is not whether you should be active in social media. Instead, it is – how are you engaging your constituents there?

Build awareness and dedication to your cause by making your activities relevant and supportable through social channels.
The more active you are with social media, the more relevant the content, the more your donors will be engaged by it and take action on behalf of your organization. Social media promotes interaction and fulfills the need of individuals to be heard by organizations, causes, and people they care about. This results in motivating constituents to act as ambassadors of your organization’s message.

The Google Grants program empowers nonprofit organizations to achieve their goals by helping to promote their websites via advertising on Google.

Google Grants is a widely under utilized digital program that drives targeted traffic to your site and inform your content development strategies.

Organizations that receive a Google Grant are awarded an in-kind online advertising account that can be used in a variety of ways, including general outreach, fundraising activities, and recruitment of volunteers.

As part of the Google Grant Management Program, Grizzard will assist in the application process and manage your Google Adwords account to maximize ad delivery, clickthrough, and conversion rates while improving paid search results.

With more and more competition online, getting your site seen when a constituent searches is critical.  Search Engine Optimization (SEO) is the process of improving the visibility of your website within search engines by optimizing it for them. The higher ranked your site, the more visitors you’ll have.

 

Many visitors to your site will leave without spending time learning about your mission and or taking preferred actions.

Site and search retargeting puts strategically developed ads in front of your lost site visitors to re-engage them with your brand and attract them back to your site, sign up for the newsletter, donate or engage.

This eFundraising eampaign engages donors and helps to build your email list by providing them with free, easy Internet access to tax receipts for their online and offline donations from the entire year.

Direct mail or email is sent to donors informing them they can download their year-end tax receipt.  Once they login, their email address can be appended back to your data file, growing your email database.  The microsite highlights your accomplishments, and reminds donors that their help is always appreciated – stimulating additional gifts at the same time it helps your donors.

 

StraightAhead offers fundraisers the ability to jumpstart or optimize a digital marketing program.  StraightAhead provides the direction and tools necessary to develop an integrated digital marketing plan.

StraightAhead will include all of the building blocks necessary for content developing, website traffic funneling, data collection and fundraising growth.