In today’s busy market, it’s no longer enough to rely on one marketing channel to get the kind of response you need. Direct mail alone may not be enough to cut through the noise. It takes a carefully crafted mix of channels. Our strategy-driven experts discover that perfect mix, integrate it, and develop a nonprofit fundraising campaign specific to your goals. We manage the whole campaign and keep all the channels working together. That way, your audience is always presented with a consistent message and appeal. Whether you’re seeking major gifts or small individual donations – or both – we’ve got the multi-channel expertise and experience to make it happen.

The kinds of channels we draw on are:

• Direct Mail – Classic, timeless, and effective. This is a central element in many fundraising strategies.
• Print Advertising – We cover everything from creation to placement to back-end analysis.
• Broadcast – Whether it’s a radio campaign or a direct response television campaign, we know what it takes to get results through broadcast media.
• Alternative Media – Non-traditional media ranging from free-standing inserts (FSIs) placed in newspapers to Q-Zip+ (SM) mailings can substantially bolster your direct response program.
• Outdoor & Transit Advertising – Billboard and transit advertising vehicles can greatly extend the reach of your message and reduce your cost per impression.
• Mobile – Sometimes the fastest way to reach a busy college student is to do what his friends do – send him a text message. But you have to do it right.
• Events and Capital Campaigns – We can help you create, promote, and host major fundraising events, then follow up with participants afterwards.
• Online Marketing & Social Media – Websites, email blasts, and online videos all provide excellent platforms to enhance fundraising for nonprofit organizations. We can also help you take advantage of social media such as Facebook and Twitter.
• Inbound/Outbound Telemarketing – On- and off-site outbound telemarketing services, separate inbound call centers, useful analysis of consumer attitudes, the media sources driving activity, and changes to donor records.
• Public Relations – Cause-related marketing, publicity placements, media training, speaker bookings, high-profile special events.