Silo Busting
Our new Strategic Consulting Group provides consulting services that align with your goals, increase effectiveness and deliver long-term measurable success.
Does true integration seem impossible because it requires too many people to work in new ways? Do you have different fundraising budgets for your direct mail department versus your online department? Do major gifts and planned giving work together to meet the needs and motivations of donors? How many databases do you have? And where do marketing, communications and branding fit?
Achieving breakthrough results in your marketing, communications and fundraising campaigns increasingly depends on your ability to break down the silos in your organization.
Business as usual is easy, but breaking down silos is hard. It means reallocating resources, budgets and incentives. Silo mentality just causes power struggles, lack of cooperation and loss of productivity. And when this happens, the donor is the ultimate loser.
In order for an organization to be truly integrated, the silos must come down. It is the biggest barrier to an organization’s success. And it is only going to get worse as media channels continue to fragment.
Our integrated services process addresses people, culture and technology, and gets your team working together smarter and more focused on the donor. It enables you to:
- Align structure, budget and performance metrics with strategic plan and objectives
- Improve loyalty and retention through donor-centric communication
- Establish structure to allow employees to improve their focus on the donor
- Create a culture where people work together in the interest of the donor
- Gain the benefit of new technology to measure cross channel influence
- Optimize spending based on performance not department
Call or email me at chip@grizzard.com to find out how we are helping organizations break down their silos and re-organize for optimal fundraising success.





