Eric Pratum

Director of Digital Strategy
Email Eric

Director of Digital Strategy
eric.pratum@grizzard.com
Certified in Email Marketing LEAPS via Marketing Sherpa / MECLabs
Certified in Email Marketing via Marketing Experiments / MECLabs

Eric Pratum is Grizzard's Director of Digital Strategy. He specializes in social media strategy and analysis, web analytics, and integrated marketing programs and has experience across the for-profit and non-profit worlds prior...
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Two big trends in fundraising today

by Eric Pratum
2/7/11

Our very own Bill Jacobs, VP of Research and Analytics, appeared recently on the Fundraising is Beautiful podcast and spoke about the two major trends that are hitting the fundraising industry:

  1. Boomers arriving in their prime giving years.
  2. How donors now respond to fundraising appeals how they choose, not how we push them to.

Head over to Fundraising is Beautiful to listen to Bill’s appearance.

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