Ambitious Goals & Collaboration with Grizzard led to 115% Net Revenue

THE CLIENT: Pasadena Humane Society & SPCA

THEIR CHALLENGE: For years they created their own in-house fundraising efforts, but they were costly to produce and didn’t bring in enough revenue. They needed to take a leap of faith to move their program to the next level.

THE STRATEGY & RESULTS: Build a comprehensive strategic plan for awareness and donations.
The Pasadena Humane Society & SPCA turned to Grizzard in 2007 and soon realized that it was crucial to map out a strategic plan. In order to achieve their ambitious goals, they needed to strengthen their current direct response efforts and incorporate new campaigns. This progression included:

• 2007 – Response rate was down, & number of active donors was declining.
• 2008 – Targeted acquisition campaigns were implemented, & donors received strategic solicitations that spoke to their level of giving.
• 2009 – The active donor file increased 64%, & the donor response rate grew 162%.
• 2010 – Net revenue increased 115%.

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